In a nutshell, there are 2 types of SEO for lawyers you and your firm can do. Just to maybe get you up to speed, SEO is short for search engine optimisation and it’s all about getting your site to rank as much as possible with search engines. Back to the two types of Search engine optimization:
On-page, also referred to as on-site seo. Off-page, also called off-site. This post targets off-page SEO. However, just so you know, on-page SEO is primarily concerning the key search phrases placed on the pages of the site. For example, a lawyer’s home page key search phrases may “Washington criminal lawyer” and “Bellingham DUI lawyers”. Most SEO results originate from off-page SEO which boils down to acquiring many and-quality links to your web page. These links are called backlinks. The number one component that improves your rankings with the major search engines is definitely the number and quality of links to your web page.
Ways to get those inbound links in your lawyer website? You will find 3 main techniques for getting inbound links:
* attract them;
* go and obtain them; and
* create one-way backlinks yourself.
* Attracting inbound links
You have to produce a reason within your website for another website or blog to wish to link to your web page. The easiest method to do this is create content that people will like. Content can be written, audio, images, and video. Lawyers have a very good opportunity attracting links simply because they have specialized knowledge that people have to know about. Therefore, writing in-depth concerning your practice area will more than likely attract links. Make sure the titles of your content are compelling and avoid writing too much in legal language. It may be informative, but it’s not compelling.
Go and obtain inbound links through link exchanges – A well known way of acquiring backlinks is trading links along with other lawyers. Type “lawyer link exchange” and you’ll get an abundance of law firm websites willing to exchange links. There’s a pretty good debate within the SEO community right now about how effective link exchanges are. Within my experience backlinks because of link exchanges remain valuable and will improve your search engine ranking positions. Link exchanges are false votes of popularity for a website (the theory behind using links as being a ranking criterion); however, it’s not really the case. Lawyers listing other lawyers can be considered a service for folks needing a lawyer in another location. After the day, within my knowledge of my websites, link exchanging works.
Create one-way inbound links yourself. One-way links are the types where you don’t reciprocate a web link. You can create one-way backlinks in 4 ways:
* Write and publish articles online;
* Reply to blogs that don’t possess a no-follow tag;
* Social bookmark your website; and
* List your lawyer website with online directories.
* Writing and publishing articles online
Well, writing and publishing on EzineArticles is a perfect example. Should you consider the bottom of the article you’re reading, you’ll see a brief bio or resource box. Because box I placed two links. EzineArticles.com (and the majority of the numerous article submission sites online) permit two links to your site of your choosing (that suit within the terms, lawyer websites are permitted). The trouble with writing and publishing articles is it needs a long time. If you don’t like writing, then it’s a chore. Element of great SEO for lawyers is doing it fast and efficient. Nevertheless, most lawyers can write so publishing online isn’t too onerous.
Discuss blogs that don’t use a no-follow tag – Without getting technical, perform a search for blogs that don’t have no-follow tag in the comments and you’ll find many. No-follow tags are website coding that makes the hyperlink invisible to browse engines and thus useless for SEO purposes for you. Go these non no-follow commenting blogs and then leave comments with links in your site. Only go to sites related to your web page.
Social bookmarking your website – There are dozens, or even hundreds of social bookmarking websites. It’ s a smart idea to have somebody at another IP address bookmark your web site. Don’t have the identical person repeatedly bookmark your site and don’t you bookmark your web site.
List your lawyer website with online directories – There are at the very least over a thousand online directories. When you list your web site under a particular category, you receive a connect to your web site.
Disadvantage in creating your very own one-way links – The downside to making your very own one-way links is that it’s very time-consuming work. Writing and publishing a good article takes time. Finding related blogs and commenting appropriately szvbbv time. Bookmarking your site on lots of social bookmarking sites needs time. Registering and listing your law firm’s site with 1,000 online directory takes lots of time. Don’t misunderstand me, this is how SEO for lawyers is carried out. It’s worth it in the long-run because those links give your web site search engine ranking power indefinitely.