Today, Starbucks has taken another step toward evolving the digital experience for customers in China by launching voice ordering and delivery capabilities within Alibaba’s smart speaker, Tmall Genie. Customers can now order their favorite Starbucks beverages and food just by utilizing their voice for delivery within half an hour. Leveraging Alibaba’s on-demand food delivery platform, Ele.me, the voice ordering capabilities for Starbucks further extend the customer experience within Starbucks digital ecosystem.
The launch of the new service marks the one-year anniversary of what time does starbucks open and Alibaba’s strategic partnership which advances the brand new Retail infrastructure and digital power in China – one of the fastest-growing markets in the world for coffee consumption. The announcement also builds on several significant collaborations between the two companies that enable a seamless Starbucks Experience for Chinese customers, including establishing back-of-house kitchens, Star Kitchens, within Alibaba’s Freshippo supermarkets in China.
“We are thrilled to provide our cutting-edge Artificial Intelligence technology through Tmall Genie to serve Starbucks digitally-savvy customers in China,” said Miffy Chen, general manager at Alibaba A.I. Labs which leads the development of Tmall Genie. “Earlier this coming year, we launched food order and delivery service through Ele.me in reaction to our own users’ needs for on-demand local services. We’re excited to introduce an even more different and enriched experience on our platform through Starbucks voice ordering and supply a direct help to Chinese consumers within their daily routine.”
“The Starbucks feature through Alibaba’s Tmall Genie ushers in a new era of digital customer engagement for Starbucks, leveraging ground-breaking digital technology to produce an unprecedented experience that elevates our exposure to customers to new heights,” said Molly Liu, vice president and general manager, Digital Ventures, Starbucks China. “We are centered on ensuring that Starbucks voice ordering is definitely personal, so we look ahead to offering our customers far more convenient moments and new chances to engage with Starbucks on one integrated platform as they move throughout the day.”
Through Alibaba’s Tmall Genie, customers place an order making use of their voice and can track their order in real-time in the 30-minute delivery timeframe.
Starbucks® Rewards members also can earn Stars and receive membership updates, including benefits, on the Tmall Genie. Soon, members will be able to receive personalized recommendations when you use voice commands to set orders which are tailored to previous order preferences and popular items from Starbucks seasonal menu. As another additional advantage, Starbucks fans in China can vchdcq listen to the most recent Starbucks in-store playlists through Alibaba’s music streaming app, Xiami Music.
Powered by Alibaba’s speech AI and voice print payment technology, Tmall Genie orders help expand the top-quality Starbucks Delivers experience which is consistent with the Starbucks standards, including specially-designed splash-proof lids for both hot and cold beverages, tamper-proof packaging seals and individual hot and cold delivery containers to make sure orders get through to the optimal temperature for enjoyment.
A special Starbucks-themed Tmall Genie is accessible with the Starbucks virtual store in China, which unifies starbucks thanksgiving hours offerings within Alibaba’s mobile apps, including Taobao, Alipay and Tmall.